Phonak, a global provider of hearing instruments and wireless communication solutions, demonstrated the very exciting and technologically advanced Audéo B-Direct product to reporters at an event in New York City yesterday. The event marks the first time that members of the New York-area consumer media were able to experience the benefits of the outstanding advancements of the Audéo B-Direct in person, according to Phonak. Some of the exciting technological breakthroughs and new conveniences of “Made-for-All technology” include the following:
“We are so excited to demonstrate the features and benefits of true Made-for-All technology to top members of the consumer press,” said Barb VanSomeren, vice president of marketing, Phonak US. “The excitement and interest we’ve received since the launch of Audéo B-Direct last month has been unprecedented. This is a wonderful opportunity for members of the media to experience first hand just why this product is being so well-received by our valued customers and their patients.”
The event, “The Holiday Spectacular! East” was held yesterday at the Metropolitan Pavilion in New York City and was only open to registered members of the press. Christine Jones, director of the Phonak Audiology Research Center (PARC), and fellow Clinical Research Manager Lori Rakita were on-hand from Phonak to demonstrate the product and answer questions.
Image credit: Phonak Logo
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