“With hearing loss becoming more common as younger people lose hearing due to noise exposure and as baby boomers age, efforts like our #MillionEar Challenge are even more important to raising awareness,” said Tony Manna, president, Cochlear Americas. “Our goal is to help change the lives of those who may be struggling with hearing loss, including those reluctant to take the first step by having their hearing tested, and to educate those who aren’t aware of available solutions like hearing implants.”

When the goal of reaching 2 million people in 31 days is achieved, Cochlear will celebrate by donating to Hearing Charities of America (HCOA) and the Cochlear Implant Awareness Foundation (CIAF) to help support people with hearing loss.

“We know millions of people live in isolation due to the impacts of hearing loss, isolation that separates them from their families, affects their work, and limits their quality of life,” said Steven Murphy, executive director, HCOA. “In a majority of cases, technology can solve this problem. The support from Cochlear’s #MillionEar Challenge will help Hearing Charities increase the number of people who receive life-changing hearing assistive devices.”

On June 1, 2017, Cochlear will share information about the charitable donation on its social channels.

Source: Cochlear Limited, Hearing Health Foundation
Image credit: Cochlear, Million ear challenge