Thanks to its partnership with the National Association of the Deaf, the ride-hailing firm has developed “flash-on request” for drivers.

If they’ve activated the app’s hard-of-hearing accessibility function, they’ll get a powerful visual notification whenever a ride request comes in. Drivers who activate the Lyft app’s hard-of-hearing accessibility function will see both their phone’s screen and a flashlight light strobe simultaneously, along with the words “New Ride,” to alert them a ride request is incoming. Their phone’s screen and flashlight will both light up while flashing. When combined with the Amp emblem flashing, and the words “New Ride,” this should lower the chances of a driver missing out on a request.

Lyft will also send out a link to a tutorial (in addition to the text, prospective customers will get alerting them that their driver is deaf or hard-of-hearing), that instructs riders how to say “Hello” and “Thank You” in American Sign Language (ASL) (something everyone should learn to do).

Source: Engadget, Lyft.
Image credit: Lyft